Google Analytics

Eliminate the Guesswork With Google Analytics

Uncover the story behind your data. Carnegie helps you implement, optimize, and interpret Google Analytics 4 for real results.

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Our Approach

Numbers only matter when they lead to action. Our experts help colleges and universities unlock the full power of Google Analytics 4 by connecting data to strategy. We ensure your tracking is accurate, your dashboards meaningful, and your insights aligned to institutional goals—from marketing performance to online student engagement.

Data Done Right from Day One

GA4 Implementation & Configuration

From initial audits to event tagging and cross-domain tracking, we configure every element for accuracy and clarity. You get a clean, compliant data foundation that reveals the full student journey—from first digital touchpoint to enrollment and beyond.

Analytics Assessment

Every strong strategy begins with clean, connected data. Our Analytics Assessment ensures your Google Analytics property is optimized for accuracy, capturing results across every paid, organic, and referral channel so you can trust the story your data tells.

Google Looker Studio Dashboards

Turn complex reporting into clarity. Our customizable dashboards give you real-time snapshots of performance, ROI, and opportunities for growth, helping you communicate results and insights that resonate with leadership and stakeholders.

Workshops + Training

We empower your team to master their data. Through hands-on workshops, we build confidence in analytics interpretation and reporting, so your marketing and enrollment leaders can act on insights with precision and purpose.

How it Works

Audit and Implement

We start by auditing your existing tracking and analytics setup to uncover gaps, redundancies, and opportunities. Then we align your configuration to your institution’s goals, ensuring every data point supports strategic decisions.

Configure and Integrate

Our experts customize your Google Analytics 4 implementation for higher education’s unique structure, capturing the right events, audiences, and conversions so your data reflects the full student journey with precision and purpose.

Visualize and Interpret

We build intuitive dashboards and train your team to understand the numbers that matter, transforming analytics into action for enrollment, marketing, and student success.

Improve and Evolve

Through ongoing optimization, we surface trends, measure ROI, and identify new opportunities, so your analytics evolve as your institution does.

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A Student-First Strategy Maximizes Enrollment and Impact

Over more than a decade, Carnegie’s partnership with San Juan Community College has empowered the school to connect with and serve more students, from traditional learners to adult returners.

Featured Google Analytics Case Study

“Carnegie has been more than a vendor — they’ve been a true strategic partner. From branding to a complete website overhaul and data-driven digital campaigns, their work has helped us drive meaningful enrollment growth and better serve our diverse audiences.”

Rhonda Shaefer
Senior Director, Marketing and Public Relations
San Juan Community College

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San Juan College

Over more than a decade, Carnegie’s partnership with San Juan College has empowered the school to connect with and serve more students, from traditional learners to adult returners.

Young woman with crossed arms listens to person in casual outdoor setting, looking thoughtful.

Summer Research Series: College Choice Trends

For the second entry in Carnegie’s Summer Research Series, we analyzed responses from our May 2025 survey of more than 3,400 prospective students and parents. This report explores how families approach the college decision-making process—from how they search for information to what influences their choices, including the role of social media, content trust, and perceptions of influencers.

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