Graduate

Graduate Students Want Results

They expect transparency, flexibility, and purpose. We help you connect your programs to the goals, and lives, of today’s learners.

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Today’s Graduate Students Are Redefining the Rules

They’re motivated by outcomes, not prestige. They demand authenticity, flexibility, and proof that a program will advance their goals.

Carnegie helps institutions meet this new reality with insight-driven graduate marketing strategies that connect your mission to students’ motivations and move them to apply, enroll, and succeed.

Strategies Designed for Growth and Connection

Carnegie’s integrated approach brings together brand, marketing, and enrollment strategy to help institutions elevate visibility, attract well matched learners, and drive sustainable master’s-level enrollment.

Build a Brand That Means Something to Motivated Learners

Build a humanized brand that communicates real-world value and belonging. Our Personality Science™ approach uncovers what makes your graduate programs stand out and turns that truth into compelling creative that resonates with purpose-driven students.

Explore Branding

Georgia Southern University

Creating an authentic brand to boost enrollment.

Reach Career-Driven Students Where They’re Already Searching

Cut through the noise with personalized, multichannel campaigns that reach prospective students where they are and when they’re ready to act. From search to streaming, our data-fueled strategies maximize reach, engagement, and ROI.

Explore Digital Advertising

University of Idaho

Turning collaboration and adaptability into record-setting growth.

Turn Interest Into Enrollment Through Personalization and Precision

Turn awareness into enrollment with predictive modeling, psychographic insights, and student-first communication strategies that strengthen every stage of the funnel.

Explore Enrollment

Kettering University

An integrated brand and enrollment strategy brought Kettering University more students who are likely to thrive.

Deliver on Every Promise You Make to Graduate Students

Support the students you enroll with systems that foster belonging and persistence, because graduate success fuels institutional growth.

Explore Student Success

Mercer University

A new, strategic approach to meet enrollment goals in a competitive market.

Build Strategies That Serve Students and Strengthen Your Institution

Align your mission, resources, and graduate portfolio around long-term sustainability. We help leadership teams plan, prioritize, and build for what’s next.

Explore Institutional Strategy

University of the Ozarks

Enriching student life, strengthening connections, and reversing declining enrollment.

Ready to Elevate Your Graduate Enrollment Strategy?

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Why Institutions Choose Carnegie

Colleges partner with Carnegie because we understand what drives students and what drives you.

Our teams combine higher ed expertise, behavioral science, and AI-powered intelligence to design strategies that deliver meaningful results: stronger brands, higher yield, and measurable growth.

Human Insight, Powered by AI

We combine emotional intelligence with predictive analytics, data, and technology to reveal what truly moves students, and turn those insights into meaningful connection.

Integrated Solutions, One Partner

We design custom solutions that fit your unique needs and connect every stage of the student journey. From awareness to retention, we bridge marketing, enrollment, and strategy for a unified approach.

Proven Impact

Every project is measured by outcomes—enrollment growth, engagement gains, and institutional alignment.

Graduate Challenges We Help Solve

Flat Enrollment and Intensifying Competition

Reach graduate prospects with precision, not volume.

Carnegie blends behavioral data, psychographic insights, and AI-powered modeling to help you identify, engage, and convert learners who align with your mission and are most likely to persist.

Digital Advertising + Content

Capture attention through personalized, multichannel campaigns that meet graduate students where they are, digital-first and data-informed.

Enrollment Strategy

Turn awareness into applications through predictive intelligence, tailored communication, and optimized engagement strategies.

See how The University of Idaho increased new graduate enrollment by 22%.

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Standing Out in a Crowded Graduate Market

Differentiate your programs with authenticity and impact.

In an era of look-alike degrees, today’s professionals choose institutions that feel credible, human, and aligned with their goals. Carnegie’s Personality Science™ approach helps you build a brand story that speaks to purpose and outcomes, not just prestige.

Brand Building

Reveal your program’s distinct personality and bring it to life through authentic storytelling and consensus-driven creative.

Digital Advertising + Content

Extend your story across channels, transforming program awareness into emotional connection and action.

See how Ole Miss unified its brand story to spark double-digit enrollment growth.

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Connecting Enrollment Promises to Student Outcomes

Strengthen yield and retention through alignment and belonging.

Graduate enrollment doesn’t end at acceptance—it’s the start of a relationship. Carnegie helps institutions build continuity between recruitment, experience, and success to ensure students thrive academically, personally, and professionally.

Student Success

Design systems that support belonging, persistence, and measurable graduate outcomes.

Institutional Strategy

Align leadership, mission, and resources around graduate student success for sustainable growth.

See how one institution drove 1,700+ conversions and over 450 new applicaions for it’s graduate business programs.

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Let’s Solve Your Graduate Challenges

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Featured graduate Case Study

“Partnering with Carnegie has been the best way to maximize our internal resources and equip us for growth. I attribute much of our success to Carnegie’s model—we have real-time feedback, direct access to the team’s expertise, spot-on recommendations, and ongoing adjustments.”

John Barnhart
Co-CMO
University of Idaho

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University of Idaho

Turning collaboration and adaptability into record-setting growth.