Undergraduate
Undergraduate Students Expect More
They’re looking for personalized experiences and proof that your institution fits their future. We’ll help you deliver both with strategies that earn attention and build trust.
Undergraduate Students Want Connection Not Campaigns
Gen Z is rewriting the college search playbook. They demand transparency, relevance, and proof that higher education delivers real-world value. They seek belonging as much as they seek degrees.
Carnegie helps institutions cut through the noise with strategies that meet students where they are—digital-first, story-driven, and deeply human.
Your Brand Should Feel as Real as Your Students
Undergrads don’t connect with institutions that hide behind polish. They want brands with a pulse and a point of view.
Carnegie builds humanized brands through Personality Science™, blending psychographic insight and stakeholder consensus to create stories that resonate across every touchpoint.
The result? Brands that inspire confidence, belonging, and lifelong affinity.
Personalized Campaigns That Earn Attention
Attention isn’t captured, it’s earned. Our digital advertising strategies merge precision targeting, data intelligence, and creative storytelling to reach students in the moments that matter most.
We transform scrolls into clicks, clicks into connections, and connections into enrollment.
From Interest to Enrollment
Behind every application is a student’s story. We help you connect opportunity with ambition through AI-powered insights, behavioral data, and hyper-personalized outreach.
Our enrollment strategies are built to increase yield, reduce melt, and deliver measurable growth, while keeping students at the heart of every interaction.
Success Starts With Connection
Every enrollment promise is a commitment to student success. We help you fulfill it.
Carnegie’s success strategies unite data, culture, and community to ensure students thrive academically and personally, because when they succeed, your institution does too.
Institutional Strategy with Students at the Center
Sustainable growth begins with a student-centered plan. Our institutional strategy experts collaborate with presidents and senior leaders to align mission, resources, and innovation around student outcomes.
We help turn strategic vision into measurable impact, and future-ready institutions.
Why Institutions Choose Carnegie
Colleges partner with Carnegie because we understand what drives students, and what drives you.
Our teams combine higher ed expertise, behavioral science, and AI-powered intelligence to design strategies that deliver meaningful results: stronger brands, higher yield, and measurable growth.
Featured Undergraduate Case Study
“Whether it be co-creating and training our campus community about our brand personality or working with our marketing team to execute national, brand-building digital campaigns, Carnegie has deepened the work of our team and become a valued partner in how we bring awareness about our university to the world.”
Ryan Whittington
Assistant Vice Chancellor for Marketing, University Marketing & Communications
University of Mississippi
Insights for Institutions Serving Undergraduate Students
Let Us Help You Reach Undergraduate Students
Tell us a bit about yourself and we’ll be in touch shortly to start the conversation.
