Carnegie is proud to announce that our partners earned five honors at the 13th Annual Educational Digital Marketing Awards, a national competition recognizing excellence in digital marketing, storytelling, and user experience across higher education.
This year’s recognition includes two Gold Awards, two Silver Awards, and one Merit Award, celebrating work that connects institutional missions to the audiences they serve through thoughtful strategy, design, and content.
Carnegie Partners Recognized for Award-Winning Website and Content Strategies
Gold
Institutional Website: Kettering University — Kettering University Website
Blog: San Juan College — “6 Ways Colleges Can Support Native American Students“
Silver
Institutional Website: New York Institute of Technology — New York Institute of Technology Website
Blog: University of Idaho — “Five Myths about Gerontology Dispelled by a University of Idaho Professor“
Merit
Institutional Website: Otis College of Art and Design — Otis College of Art and Design Website
How Kettering University’s Website Design Supports Enrollment, Yield, and Student Success
Kettering University’s website is the result of a deeply integrated brand and enrollment strategy. Working in close partnership with Kettering, Carnegie led a full website redevelopment grounded in extensive qualitative and quantitative research. The refreshed digital experience clarifies Kettering’s value proposition, elevates its distinctive cooperative education model, and delivers a student-first experience across every touchpoint.
The results demonstrate how intentional website strategy can directly influence enrollment growth, student engagement, yield, and net tuition revenue. The new website supports a broader enrollment ecosystem that has driven significant gains in enrollment growth, yield, engagement, and net tuition revenue—while ensuring Kettering attracts students who are more likely to thrive academically and professionally.
Read more about all our work with Kettering University.
How San Juan College’s Blog Supports Native American Students and Builds Institutional Trust
San Juan College’s blog, 6 Ways Colleges Can Support Native American Students, exemplifies how strategic blog content can educate, advocate, build trust, and support underrepresented student populations.
Developed to address the systemic challenges Native American students face in higher education, the blog offers actionable guidance for institutions while serving as a resource for Indigenous students seeking supportive campus environments. From financial literacy and cultural spaces to faculty representation and tribal partnerships, the piece balances data, empathy, and practical insight.
Read more about all our work with San Juan College.
What Are the Educational Digital Marketing Awards?
The Educational Digital Marketing Awards celebrate outstanding achievements in digital marketing within the education sector. Colleges, universities, and secondary schools from across the nation submitted more than 1,000 entries, which were evaluated by a panel of judges consisting of education marketers, advertising creative directors, and marketing and advertising professionals.
Please join us in congratulating Kettering University, San Juan College, New York Institute of Technology, University of Idaho, and Otis College of Art and Design on this well-earned recognition.
How Carnegie Designs Websites and Content That Improve Enrollment Outcomes
At Carnegie, we align insight, strategy, and creativity to drive enrollment, engagement, and long-term success. If you have a project in mind, let’s start brainstorming.
Frequently Asked Questions About Enrollment-Focused Digital Marketing
What are the benefits of an enrollment-optimized website?
An enrollment-optimized website clearly communicates an institution’s value proposition, guides prospective students to the information they need, and removes friction from the inquiry and application process. When grounded in research and student behavior insights, website strategy can directly improve engagement, yield, enrollment growth, and net tuition revenue.
How can colleges use website design to improve student engagement?
Effective website design prioritizes student needs, intuitive navigation, clear messaging, and accessible content. When students can quickly find information about programs, outcomes, cost, and support services, they are more likely to engage with the institution and move forward in their decision process.
How can blog content support underrepresented student populations?
Strategic blog content can address the specific challenges underrepresented students face, provide practical resources, and demonstrate an institution’s commitment to inclusion and support. This type of content builds trust with prospective students while also serving as a resource for campus communities.
What role does digital marketing play in higher education enrollment?
Digital marketing helps institutions connect their mission, programs, and student outcomes to the audiences they aim to serve. Through websites, content, search visibility, and storytelling, colleges can influence how they are discovered, understood, and evaluated by prospective students and families.
How can institutions improve their digital marketing strategy for enrollment growth?
Institutions can improve digital marketing performance by grounding their strategy in research, aligning messaging with student priorities, optimizing their website experience, and creating content that answers the real questions students ask during their college search process.
