Senior Project Manager, Enrollment Management

The Senior Enrollment Management Project Manager leads complex, multi-faceted enrollment marketing initiatives while providing strategic guidance and mentorship to project teams. This role combines advanced project management expertise with in-depth knowledge of higher education marketing to drive sophisticated campaigns that deliver measurable enrollment outcomes across a portfolio of clients.

Responsibilities:

• Strategic Project Leadership & Portfolio Management
  • Lead comprehensive project planning for complex, multi-client Enrollment Management initiatives with interdependent timelines and shared resource requirements
  • Coordinate Subject Matter Expert (SME) resourcing across search, research, and enrollment strategy teams to optimize project outcomes in partnership with Client Operations
  • Provide strategic oversight and mentorship to junior PMs, fostering team development while maintaining project accountability
  • Hold delivery teams accountable across multiple projects while maintaining visibility into full-picture integration points
  • Proactively identify and mitigate portfolio-level risks before they cascade across multiple client relationships
• Financial Management & Resource Optimization
  • Track project revenue performance and burn rate to ensure initiatives remain profitable and within approved budgets
  • Optimize resource allocation efficiency and make real-time adjustments to optimize team utilization and project ROI
  • Collaborate with finance and operations teams to maintain accurate forecasting
• Advanced Integration & Cross-Functional Collaboration
  • Maintain strategic awareness of how Enrollment Management projects integrate with solution project management initiatives across portfolio, ensuring cohesive client experiences
  • Collaborate with other solution PMs and Project Leads to coordinate timeline dependencies and shared resource requirements
  • Provide strategic input to Client Operations on process development and workflow optimization based on real-world execution experience
  • Participate in cross-functional planning sessions to align Enrollment Management initiatives with broader client strategies
• Advanced Workflow Management & Quality Assurance
  • Manage Asana workflows to report on task management, milestone tracking, and performance reporting
  • Implement and uphold quality assurance standards that exceed client expectations and internal benchmarks
  • Develop project documentation systems that provide stakeholder visibility and accountability tracking
  • Proactively facilitate strategic client communications regarding project progress, performance insights, and optimization recommendations
• Leadership & Team Development
  • Mentor junior PMs through challenging project situations and complex client dynamics
  • Provide input on PM training programs and skill development initiatives
  • Support hiring and onboarding activities for Enrollment Management solution team members

Qualifications:

• Advanced understanding of enrollment marketing principles, enrollment funnel optimization, and higher education enrollment trends
• In-depth knowledge of higher education CRMs such as Slate and Salesforce to execute targeted enrollment initiatives and manage client data
• Experience in project management methodologies with the ability to adapt approaches based on project complexity and client requirements
• Expert-level Asana administration, including complex automation, portfolio management, and advanced reporting capabilities
• Advanced project P&L management and budget forecasting expertise
• Knowledge of higher education enrollment trends and competitive landscape to inform strategic decision-making
• Proven ability to manage multiple complex projects simultaneously while maintaining quality standards and team accountability
• Exceptional cross-functional collaboration skills with ability to see full integration picture across all project elements
• Strong leadership and mentoring skills with ability to develop junior team members
• Proven dexterity and wherewithal in managing ambiguity, change, and continuous process improvements
• Demonstrates initiative and autonomy, effectively managing priorities while utilizing guidance and support when appropriate
• Experience or expertise in using AI tools, with a willingness to learn how AI can impact and appropriately enhance the client experience 
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Physical requirement: Must be able to work at a computer for prolonged periods

Experience

• Bachelor’s degree in Marketing, Communications, Project Management, or related field, or equivalent life/work experience
• 6-9 years of project management experience with increasing responsibility and complexity
• Minimum 3 years of experience in digital marketing or enrollment marketing with demonstrated leadership capabilities 
• Higher education industry experience strongly preferred
• PMP, Agile, or equivalent project management certification preferred

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

• Private health/dental/vision
• 401(k) with company match
• Generous holiday and PTO package
• Flexible work environment (remote, in-office, and hybrid roles)
• Half-day summer Fridays
• Fun company events and laid-back culture
• Opportunities for advancement
• Industry exposure and professional development
• Growing company with a family feel
• Entrepreneurial approach and spirit

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

 

No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.