Blog

What We’re Thinking About

The Latest

Smiling young athletes holding a large gold trophy on a track, wearing medals around their necks.
Digital Advertising

Carnegie Wins Five at the Educational Digital Marketing Awards

Read more
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    The 6 Most Common Types of Accessibility Errors On Websites and How to Fix Them
    Read
  • A smiling graduate in cap and gown holds a diploma, surrounded by other graduates.
    Student Success
    Why You Should Be Using Slate for Student Success
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Optimizing Your Higher Education Website for Assistive Technology
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Optimizing Graduate Student Communication Campaigns
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Navigating Online Program Marketing in a Sea of Change
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    A Higher-Ed Marketer’s Guide to SEO Keyword Research and Strategy
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    TikTok Marketing Insights for Higher Ed Institutions
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Leveraging Benchmark Data and Forecasting for Graduate Enrollment Marketing Budgets
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Product Feature: Clarity powered by Slate
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Search Party: Experts Spill All on New “Student Search” + Q&A
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Why Faculty Profile Pages Are Key to Graduate Student Recruitment
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Your Guide to Using LinkedIn’s Connected TV Ads
    Read