Blog

What We’re Thinking About

The Latest

Young woman smiling at camera, filming herself with a smartphone and ring light in a cozy room.
Digital Advertising

Creators, AI, and Everything In Between: Exploring TikTok’s Video Creation Options for Paid Ads

Read more
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    The Power of Search Engine Marketing: Maximize Your Marketing Results with SEO and PPC
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Maximize Your Higher Ed Website with Incremental Updates that Drive Results
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    3 Big Insights from This Year’s Graduating Seniors Report
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    AI Meets Higher Ed: Turbocharge Your Social Media Campaigns for Performance Success
    Read
  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
    Branding
    Six Strategies for Authentic Higher Education Marketing: The Power of Human-Focused Content in a High-Speed World
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    The 6 Most Common Types of Accessibility Errors On Websites and How to Fix Them
    Read
  • A smiling graduate in cap and gown holds a diploma, surrounded by other graduates.
    Student Success
    Why You Should Be Using Slate for Student Success
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Optimizing Your Higher Education Website for Assistive Technology
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Optimizing Graduate Student Communication Campaigns
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Navigating Online Program Marketing in a Sea of Change
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    A Higher-Ed Marketer’s Guide to SEO Keyword Research and Strategy
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    TikTok Marketing Insights for Higher Ed Institutions
    Read