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Digital Advertising

Creators, AI, and Everything In Between: Exploring TikTok’s Video Creation Options for Paid Ads

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  • Man in brown sweater talking to a woman across a desk in an office setting, with a tablet in front of him.
    Digital Advertising
    Five Things Higher Ed Can Do to Improve AEO This Month
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  • Smiling woman in a teal sweater holds and looks at her smartphone indoors.
    Enrollment
    The Era of “Build It and They Will Come” Is Over: Competing for Online Enrollment in a Search-Driven Market
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  • Man in a coat working on a laptop at a table near large windows in a modern cafe or office.
    Digital Advertising
    Answer Engine Optimization (AEO): See What AI Is Saying About Your Institution
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  • Man with a beard and denim shirt working on a laptop at a desk, focused on the screen.
    Enrollment
    The Future of Online Learning Is AI-Powered
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  • Student Success
    How Colleges Should Respond to FAFSA’s Lower Earnings Warning With a Strong Student Success and ROI Strategy
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  • Connie Ledoux Book portrait on staricase
    Student Success
    PRESS RELEASE: Connie Ledoux Book to Receive the 2026 Courageous Leadership Award
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  • Older man and younger man sitting at a table, using a laptop together in a bright room.
    Student Success
    Top Strategies for Improving Student Success, Retention, and ROI
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  • Smiling man in a brown beanie holding a smartphone, sitting indoors with a blurred colorful background.
    Digital Advertising
    Organic Social Media Best Practices for Higher Ed
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  • Digital Advertising
    The AI Browsing Shift: What Google Gemini Means for Higher Ed Marketing
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  • Woman wearing glasses intently looking at a computer screen, with reflections visible in her lenses.
    Digital Advertising
    Why Longer Academic Program Pages Are Essential for SEO and Student Experience in Higher Ed
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  • Smiling young man with dreadlocks takes a selfie by large windows in a bright, urban indoor space.
    Digital Advertising
    Why Snapchat Should Be Part of Your Higher Ed Marketing Strategy
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  • Pete Baccile
    Enrollment
    Late-Start Wins: A Cheering Section for Community Colleges in the Final Push
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