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Digital Advertising

Creators, AI, and Everything In Between: Exploring TikTok’s Video Creation Options for Paid Ads


  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Product Feature: Organic Social Media
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  • Two men jog outdoors on a sunny day, smiling and enjoying their run under a blue sky with clouds.
    Student Success
    Smooth Transitions: Strengthening the Handoff from Admissions to Student Success
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  • Two women walking and talking outside, one holding notebooks and wearing a backpack, in a campus setting.
    Enrollment
    Financial Aid Optimization Can’t Fix Your Broken Student Search
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  • Two coworkers smiling and talking in an office; one holds a coffee cup, the other a tablet.
    Enrollment
    Product Feature: Embedded Slate Captain
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Product Feature: Conversion Rate Optimization
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    How Community Colleges Can Maximize Perkins Funds with Smart Digital Strategies
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    PRESS RELEASE: Carnegie and Tuition Exchange Partner to Launch New College Search Tool
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  • Woman smiling and typing on a laptop at a modern office desk, with a coworker in the foreground.
    Enrollment
    The SCARF Model: Applying Negotiation Tactics to Your Admissions Conversations
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    What’s New with Connected TV Advertising
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  • Smiling man uses a laptop at an outdoor cafe, with a glass of water and greenery in the background.
    Digital Advertising
    Carnegie Named a 2025 Google Premier Partner
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  • Tyler Borders
    Enrollment
    Personality Science in Higher Education: Building a Humanized Brand
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  • Three people in business attire have a conversation on a city balcony with lights in the background.
    Institutional Strategy
    Why Higher Education Matters: Making the Case for Its Value
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