Blog

What We’re Thinking About

The Latest


Young woman smiling at camera, filming herself with a smartphone and ring light in a cozy room.
Digital Advertising

Creators, AI, and Everything In Between: Exploring TikTok’s Video Creation Options for Paid Ads


  • Four people collaborate at a table, discussing ideas and writing on a large sheet of paper.
    Enrollment
    3 Ways to Level Up Your Reporting in 2025
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Post-election Survey Results: Politics’ Impact on College Choice
    Read
  • A group of teenagers sitting outside, smiling and looking at a phone together.
    Enrollment
    Why Every Slate School Should Leverage Ping
    Read
  • Man with glasses sitting at a desk, looking at his phone, with a computer and notebooks nearby.
    Enrollment
    The Ultimate Guide to IP Warming for Email Success
    Read
  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
    Branding
    How to Improve Your Higher Education Website’s Information Architecture Without Going Through a Redesign
    Read
  • Smiling man in a suit and tie sits in an office with a window and shelves in the background.
    Student Success
    Richard Dunsworth, J.D., To Receive 12th Annual Courageous Leadership Award
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Content and SEO Tips for Community College Websites
    Read
  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Preserving Your Website’s SEO and UX at The End of an OPM Company Partnership
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    How SEO Can Support the Promotion of Online Degree Programs
    Read
  • Three people in business attire have a conversation on a city balcony with lights in the background.
    Institutional Strategy
    Higher Ed Wrapped 2024: Events, Trends, and What’s Next
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Unlocking the Power of our Google Premier Partnership
    Read
  • A smiling graduate in cap and gown holds a diploma, surrounded by other graduates.
    Student Success
    PRESS RELEASE: Carnegie Announces the Acquisition of Sextant Marketing
    Read