Meet the Carnegie Team at AMA
Booth 425

Bring Your Brand Challenge—Leave With a Plan

Have a brand challenge? We’re here to help. Claim your complimentary working session with one of Carnegie’s Brand Strategy experts at this year’s AMA Symposium for the Marketing of Higher Education in National Harbor, Maryland!

Sign up for a 30-minute personalized session with a member of our team to think through some of your most burning questions:

  • We have new leadership—a president, CMO, or cabinet—and we’re figuring out how to align around a clear direction.
  • We’re navigating an M&A and need to unify our story, culture, and communications.
  • Our logo or mascot doesn’t really represent who we are anymore, and we’re not sure where to start.
  • We know different audiences see us in very different ways, and we want to understand those perceptions and put them to work strategically.
  • We’re exploring how AI could enhance creative production and storytelling without losing our authenticity.
  • We’re wondering how much websites will still matter in 2026—and what we should be doing now to stay ahead.
  • Our brand story has gone a little stale over time, and we need to bring back energy, relevance, and excitement.
  • We want marketing and PR to work together more strategically to elevate our visibility and reputation.
  • We’re looking for ways to strengthen collaboration between marketing and enrollment to drive shared results.

After the meeting, we’ll send you a 1-page Brand Snapshot based on our discussion with key opportunities and recommended next steps

Book Your Free 30-Minute Brand Strategy Session

Our Experts.

Voltaire Santos Miran
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Voltaire Santos Miran
EVP, Brand & Web Strategy
Joe-Master-headshot
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Joe Master
SVP, Brand Management
Tyler Borders
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Tyler Borders
Chief Brand Officer
Matt Gerien headshot
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Matt Gerien
SVP, Strategic Communications
Emma Jones headshot
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Emma Jones
EVP, Leadership
Eric Page
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Eric Page
Chief Client Officer
Woman with shoulder-length hair smiling and laughing, wearing a light sweater, against a plain background.
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Jaime Oleksik
SVP, GTM Strategy
Kelsey Anderson
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Kelsey Anderson
SVP, Client Service
Hallie Devido
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Hallie Devido
Director, Client Service

Where Else to Find the Carnegie Team at AMA

You can find the team all day at booth 425. Follow us on LinkedIn to stay up to date! You can also catch our two presentations:

Our Pre-Conference Workshop:

Aligning Institutional Strategy and Brand for Impact

Sunday, November 9 @ 4:00 PM

Most colleges and universities treat institutional strategy and brand strategy as separate efforts, often managed by different teams with different goals. However, in today’s changing higher education landscape, it is important to connect these approaches for better results.

This pre-conference workshop, led by Eric Page, Emma Jones, and Joe Master, will examine how combining institutional strategy and brand strategy can help colleges and universities work more effectively across functional areas, support informed decisions by campus leaders, and set clear priorities that matter to both internal and external audiences.

Through practical examples, group discussions, and hands-on activities, participants will:

  • Identify common gaps between institutional strategy and how the institution presents itself
  • Learn ways to include brand considerations in planning and decision-making
  • Discuss how values and the institution’s character can shape future goals
  • Find opportunities for better cooperation among marketing, enrollment, and leadership teams

Learn more about pre-conference workshops.

Our Conference Presentation:

Building and Supporting a Presidential Engagement Strategy

Monday, November 10 @ 3:30 PM

Presidential visibility plays an increasingly pivotal role in shaping institutional reputation and trust. This fireside chat explores how senior marketing and communications leaders can partner with university presidents to develop and sustain a purposeful engagement strategy. Featuring a practical framework grounded in real-world experience, the session will highlight how to align presidential voice with mission, manage reputational risk, and amplify thought leadership. Attendees will leave with actionable tools for structuring and supporting executive communications that build credibility, foster connection, and drive institutional impact.