As Senior Vice President of Brand Management for Carnegie, Joe Master partners with institutions to build brands that resonate with emotion and authenticity. Prior to his agency work, Joe spent 13 years leading marketing and communications teams at two large Philadelphia universities—Temple University and Drexel University, whre he served as AVP of Marketing & Digital Strategy on the in-house team responsible for executing the award-winning Ambition Can’t Wait national brand awareness campaign. Joe’s brand and marketing work has appeared in print, on billboards, radio, television, streaming, and on digital screens across the nation.
Education
- B.A., Philosophy and Creative Writing, University of Pittsburgh
Podcast Appearances/Interview
- Higher Ed Icons: The Story Isn’t the Problem
- Signal Ohio: Ohio colleges’ newest pre-requisite: Giant signs on campus
- Breaking Silos: How good Brands Break Silos
- Live from CUPRAP: The AI Gold Rush
- Live From AMA: Hot Takes On Higher Ed Branding
- Thought Feeder Episode #43: Peering Over the Fence
- Inside Drexel’s “Ambition Can’t Wait” Campaign – Craig Kampes and Joe Master
- Ambition Can’t Wait: An Awareness Campaign
- Social Media Consortium vs. Manager at Drexel University
- Slice Communications: an Interview with Joseph J. Master, Drexel University
Higher Ed Writing
- The Role of Brand Personality in Higher Education Storytelling
- Yes, Chef. The eight non-negotiables of a higher ed branding project.
- A Measure of What Truly Matters (written during COVID-19 pandemic)
- Let’s Get Real About the Social Media Hug Machine
- Inside Higher Ed: Author Profile (blog posts)
- Why Joseph Master is Banking on Higher Ed Storytelling
Video
- Ambition Can’t Wait Commercial
- Because Family Can’t Wait Commercial
- Short doc: The Story of Darion Porter
- Commercial: Temple University’s College of Liberal Arts
- Ta-Nehisi Coates | A Deeper Black: Race in America
