As AI reshapes how prospective students discover and evaluate institutions, higher education websites are entering a new era defined by changing expectations.

Following our presentation at the Digital Collegium annual conference, this expanded webinar builds on our original research with a new case study, usability testing insights, and practical examples. We will explore how Gen Z users blend traditional navigation with AI-driven discovery, and what that means for content, design, and site architecture.

Watch to discover how to:

  • Adapt your information architecture and content for conversational search experiences
  • Recognize emerging UX patterns and apply them to your digital strategy
  • Keep your site relevant, discoverable, and user-centered as behaviors evolve

Available On-Demand | Released November 19, 2025
Register today to receive the on-demand recording delivered straight to your email when it becomes available.
 

Your Presenters.Your Presenters.

  • Bill McLaughlin EVP, Web Solutions
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    Persona The Confident and Curious Adventurer

    Bill joined the Carnegie team in 2021 when the company acquired mStoner, a web design and development agency for higher education that he co-led as COO/CFO and Head of Project Delivery. He has more than 25 years of experience in web development in agency, start-up, and corporate environments. Bill works closely with clients to form strategic partnerships and bring custom solutions to their challenges. He is a hands-on problem solver who is passionate about user experience and the intersection of design, content, and technology.

    Bill McLaughlin

    Bill joined the Carnegie team in 2021 when the company acquired mStoner, a web design and development agency for higher education that he co-led as COO/CFO and Head of Project Delivery. He has more than 25 years of experience in web development in agency, start-up, and corporate environments. Bill works closely with clients to form strategic partnerships and bring custom solutions to their challenges. He is a hands-on problem solver who is passionate about user experience and the intersection of design, content, and technology.

  • Chloe Celani Principal Enterprise Consultant, Squiz

    Chloe has spent more than a decade helping organizations unlock the value of digital channels across higher education, government, financial services, and healthcare. With deep expertise in service design, UX, technology transformation, and agile delivery, she combines technical fluency with strategic insight to help clients achieve measurable results. Chloe’s work centers on putting people and process at the heart of technology initiatives, driving tangible business impact through a lean and collaborative approach.

    Chloe Celani

    Chloe has spent more than a decade helping organizations unlock the value of digital channels across higher education, government, financial services, and healthcare. With deep expertise in service design, UX, technology transformation, and agile delivery, she combines technical fluency with strategic insight to help clients achieve measurable results. Chloe’s work centers on putting people and process at the heart of technology initiatives, driving tangible business impact through a lean and collaborative approach.

  • Joel Goodman VP Growth Strategy, AMER and EMEA, Squiz

    Joel has worked in higher education web marketing since 2007, both within institutions and as the founder of Bravery Media. Now Vice President of Growth Strategy for AMER and EMEA at Squiz, he brings nearly 20 years of experience guiding institutions toward more human-centered digital experiences. A true generalist, Joel blends creative and technical expertise to help organizations evolve their digital strategy. He is a frequent speaker and podcast host on web and digital innovation.

    Joel Goodman

    Joel has worked in higher education web marketing since 2007, both within institutions and as the founder of Bravery Media. Now Vice President of Growth Strategy for AMER and EMEA at Squiz, he brings nearly 20 years of experience guiding institutions toward more human-centered digital experiences. A true generalist, Joel blends creative and technical expertise to help organizations evolve their digital strategy. He is a frequent speaker and podcast host on web and digital innovation.

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