As AVP, Integrated Paid Media, Jon Covell leads the Paid Search team and their efforts to drive effective and successful PPC campaigns. Additionally, he works with new clients to define their holistic digital marketing plans and crafts comprehensive digital strategies that align with marketing objectives. Before joining Carnegie, Jon managed digital marketing campaigns for Optimalprint and was responsible for driving revenue growth in North America. Prior to that, he worked at Mediahub, where he led PPC initiatives across multimillion-dollar clients. He is endlessly curious about digital marketing and thrives on the ever-changing landscape.