As VP, Content and SEO at Carnegie, Rebecca Hofstetter works with colleges and universities to enhance their search and answer engine visibility, creating data-driven content that informs prospective students’ decision-making. She has worked in SEO and higher education marketing for over a decade and has presented at dozens of conferences and workshops, sharing her niche knowledge of the intersection of these two areas. Having formerly been an adjunct professor of writing, she has a passion for education and considers herself a lifelong learner.