Service: Financial Aid Optimization

In 2023, the University of Maine’s flagship campus faced a series of challenges—among them narrowing student pipelines in primary recruitment markets in Maine and New England more broadly, a fiercely competitive higher education environment, and a new statewide free community college initiative with the promise to build transfer momentum but the risk of immediate impact to first year enrollment.

Asbury University, a private Christian institution, needed an integrated enrollment marketing partner to support its goals for growth and market differentiation. Previous Student Search strategies had failed to demonstrate the yield results and return on investment the University needed.

Loyola Marymount University faced the challenge of recruiting in an extremely competitive market with tight institutional aid budgets—even with the advantages of an excellent academic reputation and enviable location on a bluff overlooking the Pacific Ocean.