Lead Generation

The Only Lead Generation Delivering Psychographic Segmentation

Where student intent meets opportunity—higher ed Lead Generation powered by data, driven by connection, and built to move students from curiosity to commitment.

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Our Approach

Today’s students don’t follow a single path, and neither should your lead generation. Carnegie’s higher education Lead Generation services combine psychographic segmentation, academic fit, and behavioral data to help you meet students where motivation starts.

With more than 35 audience segments and flexible recruitment strategies for undergraduate, graduate, transfer, and international goals, we turn broad awareness into personalized engagement. Every lead arrives enriched with insight and delivered seamlessly to your CRM, so your team can focus on meaningful connection, not manual management.

Strategies That Build Awareness, Connection, and Conversion

Early Pipeline

Build awareness years before decision day with always-on higher ed lead generation powered by exclusive Carnegie data. We help colleges form early, meaningful connections that inspire confidence and drive enrollment success down the road.

Expanded & Customized Reach

Our education lead generation services combine exclusive Carnegie data, tailored messaging, and advanced targeting to help institutions connect with students who are most likely to thrive, growing your enrollment pipeline with intention and impact.

Precision Audiences

Carnegie Precision Audiences uses privacy-safe, modeled targeting built on exclusive Carnegie student data and validated intent insights. We help you navigate the now and next of student engagement with accuracy, scale, and measurable enrollment impact.

Motivator Segmentation

Go beyond demographics with Carnegie’s Motivator segmentation, revealing the “why” behind student decisions. These behavioral insights—Strength, Vitality, and Creativity—help you personalize outreach that sparks curiosity, belonging, and action from day one.

CRM Integration & Dashboards

We make every lead actionable through fast, frictionless CRM integration. Your results appear within 24 hours, complete with performance dashboards that show how your outreach drives engagement, enrollment, and student success.

How it Works

Identify Your Best-Fit Audience

Start with the data that matters. Our proprietary Carnegie dataset—representing millions of students actively exploring and applying to colleges—pinpoints the households and student profiles most likely to engage. With this precision, your higher ed lead generation strategy begins where student intent actually lives.

Engage Students With Purpose

Reach prospective students through personalized, data-powered outreach that reflects who they are and what they value. Our education lead generation services pair academic fit with psychographic and behavioral segmentation, helping you connect with students in ways that feel human, relevant, and real.

Activate and Integrate

Within 24 hours, every qualified lead flows seamlessly into your CRM. Whether you’re using Slate or another platform, we ensure fast, frictionless setup, supported by real-time dashboards that visualize GPA, interests, geography, and intent, so your team can act strategically and immediately.

Optimize and Evolve

We don’t just deliver leads—we deliver learning. Carnegie’s ongoing reporting and consultative partnership help you refine performance across every cycle, turning data into action, insight into improvement, and every connection into measurable enrollment success.

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Attracting Well-Matched Students for Long-Term Success

An integrated brand and enrollment strategy brought Kettering University more students who are likely to thrive.

Featured Enrollment Strategy Case Study

“The Carnegie team truly listened, collaborated with us every step of the way, and delivered measurable results — substantial enrollment growth, increased engagement, and national recognition for the work we accomplished together.”

Jennifer Umberger
Vice President, University Marketing and Communications
Kettering University

Read Case Study

Kettering University

An integrated brand and enrollment strategy brought Kettering University more students who are likely to thrive.

Two young women smiling in a car, one driving and the other in the passenger seat on a sunny day.

Research

Summer Research Series: Personality in Storytelling

We examine how students and parents connect with authentic stories in the college search process—and why personality-driven communication is emerging as a powerful tool for engagement.

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