Recruitment Modeling

Turn Data Into Enrollment Strategy

Use predictive insights to guide smarter recruitment for your institution. We’ll help your team focus effort, optimize outreach, and drive stronger enrollment results.

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Our Approach

Carnegie’s Recruitment Modeling service helps you connect opportunity with impact. By combining predictive analytics with decades of higher ed enrollment expertise, we build models that score and prioritize your prospective students, revealing where your team’s time and budget will have the greatest return. The result: smarter outreach, stronger classes, and measurable enrollment success.

Advance Your Recruitment Insight

Data Preparation & Integration

We help you clean, structure, and integrate data sources to ensure your recruitment models are built on complete, reliable information.

Predictive Scoring & Segmentation

Our recruitment models assign actionable scores to each prospect, helping you prioritize outreach and personalize engagement for maximum impact.

Campaign Optimization

We use recruitment model insights to refine messaging, channels, and timing, to ensure every campaign drives measurable recruitment outcomes.

Student Success Modeling

Reveal the factors driving retention and fold those insights into your financial aid strategy to support student success and long-term sustainability.

How it Works

Understand What Drives Interest, Application, and Enrollment

We begin with your data—applicant, inquiry, and historical enrollment trends—to uncover patterns and identify what drives student decisions at your institution.

Transform Data Into Recruitment Intelligence

Our data scientists create custom recruitment models tailored to your goals, blending your data with third-party insights for predictive accuracy you can trust.

Maximize Impact Across the Funnel

We deliver scoring and segmentation tools that help you focus outreach where it matters most, maximizing counselor time and marketing ROI.

Refine Strategy as Student Behavior Evolves

Because markets shift and behaviors change, we continuously monitor model performance, recalibrating to keep your recruitment strategy sharp and effective.

Ready to Get Started?

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Attracting Well-Matched Students for Long-Term Success

An integrated brand and enrollment strategy brought Kettering University more students who are likely to thrive.

Featured Recruitment Modeling Case Study

“The Carnegie team truly listened, collaborated with us every step of the way, and delivered measurable results — substantial enrollment growth, increased engagement, and national recognition for the work we accomplished together.”

Jennifer Umberger
Vice President, University Marketing and Communications
Kettering University

Read Case Study
Not for everyone. For you.
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Kettering University

Kettering University

An integrated brand and enrollment strategy brought Kettering University more students who are likely to thrive.
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Research

Higher Ed Student Search RFP Guide

So, you’re looking for a new Student Search partner? Writing an informative and robust request for proposal (RFP) increases both the quantity and quality of proposals your college or university will receive; allowing you to choose the perfect partner. But what exactly should be included in your RFP? This guide serves as a template to help you write a great RFP and find the perfect partner for your next Student Search.

Learn More

Our Thoughts on Recruitment Modeling

Three smiling students with books and backpacks walk outside on a sunny day near a building with steps.
Enrollment
Summer Research Series: Findings Recap
Watch
Recruitment Modeling
The SCARF Model: Applying Negotiation Tactics to Your Admissions Conversations

By Kalyn Fullbright

Enrollment Marketing
Financial Aid Optimization Can’t Fix Your Broken Student Search

By Mike Keane

Enrollment Strategy
Navigating Uncertainty in Higher Ed: Practical Strategies to Support and Sustain International Student Enrollment

By Carnegie Higher Ed

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Lead Generation
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Enrollment Strategy
Align your recruitment and retention goals through data-driven planning that supports students from first contact to completion.
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Slate Implementation
Get a clean, strategic start. From first-time implementations to reimplementations and integrations, we build a customized Slate CRM foundation that supports your enrollment goals for years to come.
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Financial Aid Optimization
Design aid strategies that balance affordability and institutional goals, helping more students say yes while sustaining long-term enrollment health.
Explore Financial Aid Optimization

Let’s Model What’s Possible

Recruitment doesn’t stand still, and neither do we. Together, we’ll turn predictive insights into actionable strategies that evolve with your goals and drive lasting enrollment success.