Student Search Toolkit

Adapting to Landscape Changes in Student Search

The landscape of higher education is undergoing profound changes. At a time like this, adapting strategies and processes is critical. At Carnegie, we’re adapting Student Search to better align with the evolving needs of the industry, and the reality that enrollment success includes retention and retention begins with recruitment. By taking a look at where Student Search has been and what the challenges are in today’s market, we’ve developed a short list of strategies to consider if you agree that it’s time to Search differently.

Creating a Successful Student Search RFP

Writing an informative and robust request for proposal (RFP) increases both the quantity and quality of proposals your college or university will receive; allowing you to choose the perfect partner. But what exactly should be included in your RFP? This guide serves as a template to help you write a great RFP and find the perfect partner for your next Student Search.

Building Brand Affinity Through Storytelling

As the number of traditional-aged college-bound students decreases, colleges and universities face a dual challenge: competing not only with each other but also with the distractions and constant noise of our ever-evolving digital age. This challenge underscores the critical role of storytelling in enrollment, communications, and marketing strategies. It’s not just about presenting facts and figures; it’s about creating a unique narrative that resonates with your audience, providing a deeper understanding of your brand’s authentic personality.

Creating a Successful Student Search RFP

Writing an informative and robust request for proposal (RFP) increases both the quantity and quality of proposals your college or university will receive; allowing you to choose the perfect partner. But what exactly should be included in your RFP? This guide serves as a template to help you write a great RFP and find the perfect partner for your next Student Search.

Search Party: Experts Spill All on New “Student Search”

Our panel shares their opinions on how we got here, where Student Search is going, and favorite strategies for Student Search today. We tackle topics like the importance of market research, how your sourcing strategy can be adapted for short and long-term success, how to remix your scarce resources, and more. We dive into the details and talk practically about what’s important in Student Search today and tomorrow.

Search Differently: Adapting to Landscape Change in Student Search

The higher education landscape is evolving rapidly. We’re facing challenges like a decline in college-bound students, decreasing test-taking numbers, and rising data privacy concerns. The student journey is becoming less predictable, and engagement channels are multiplying. Our dynamic with students has shifted, and Gen Z and Gen Alpha demand customization and authenticity. Moreover, students are increasingly questioning the value of higher education.

In this recorded webinar, we’ll delve into these changes and explore innovative Student Search strategies to tackle these challenges head-on. We’ll discuss the fundamental changes required to adapt to this evolving landscape and invite you to view student recruitment through a new lens. We’re here to help you “Search Differently.”

Student Search Strategies for Graduate Recruitment

Graduate Student Search must account for the realities of our landscape: the cycle is long, the path is indirect, lead sources must be diversified because standardized test lists aren’t dependable sources, and the channels for engagement are primarily digital. And it should build on the strategies that we’ve already mastered, like digital marketing and creative lead generation.

Digital-First Approach to Student Search

In this minisode, you’ll hear from Jaime Oleksik, AVP Enrollment & Marketing Strategy, on the benefits of implementing a digital-first approach to your Student Search strategy. She’ll discuss the importance of your website when it comes to Student Search and what to consider when building a digital marketing plan to support Student Search. All of this and more in less than 15 minutes! You’ll hear about website design impact on prospective students, typical barriers to a good website user experience, web personalization, building a digital marketing plan with Student Search in mind.

Psychographic Segmentation Is the Future of Student Search

Gone are the days of being able to simply rely on increased volume at the top of your funnel and consistent conversion points leading to increased enrollment. It now takes a more comprehensive and dynamic approach to construct a communications and marketing ecosystem that’s responsive to who your prospective students are and where they are in their decision-making journey, measuring for micro-conversions while also delivering personalized messaging to increase yield. In this webinar, we talk about redefining how you think about Student Search, how you can best leverage your Slate instance, and what it will take to successfully connect with prospective students in the future.