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Young woman smiling at camera, filming herself with a smartphone and ring light in a cozy room.
Digital Advertising

Creators, AI, and Everything In Between: Exploring TikTok’s Video Creation Options for Paid Ads

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  • Smiling woman in a green hijab studies at a table with a laptop, notebook, and pen.
    Digital Advertising
    Leveraging Reddit for Higher Education Marketing
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  • Smiling woman passes a bowl of salad at a kitchen table with friends enjoying food and drinks.
    Branding
    Product Feature: Targeted Research Surveys for Community and Technical Colleges
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  • A man with glasses smiles while using a tablet, sitting on a couch in a bright, modern room.
    Digital Advertising
    How Universities Can Use Data-Driven SEO to Win Over New Students
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  • Two women smiling and working together on laptops at a desk in a bright, modern office.
    Digital Advertising
    Making Sense of GA4 Data in Looker Studio: A Guide for Higher Education Marketers
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Snap to It: How Snapchat’s AR Filters and Lenses Are Transforming Higher Ed Marketing
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  • Trent Gilbert
    Enrollment
    9 Trends Shaping the Future of Student Search in Higher Education
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  • Jared Brickman
    Enrollment
    Summer Research Series: Politics and College Perceptions
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  • Digital Advertising
    Why Higher Ed Marketers Should Be Paying Attention to Threads
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  • Open notebook with a pen resting on it, placed on a laptop keyboard on a wooden desk.
    Enrollment
    Adapting Student Search: Strategies for Tight Budgets and Enrollment Pressures
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  • Man smiling while looking at his phone, walking on a city street lined with cars and buildings.
    Digital Advertising
    Leveraging Google Ads to Navigate Seasonality and the Undergraduate Enrollment Funnel
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  • A man presents a graph to four colleagues seated at a table with laptops in a meeting room.
    Student Success
    12 Questions to Ask Before Choosing a Higher Ed Enrollment Marketing + Student Success Partner
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Smarter Digital Marketing Attribution for Higher Ed: LinkedIn’s Conversions API (CAPI)
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