The student experience is too often fragmented, where recruitment ends at enrollment and success is measured in short-term yields. But students are more than prospects—they’re future graduates, leaders, and changemakers. It’s time to reimagine the student journey as a connected experience from first discovery through distinction.

Join Carnegie on Wednesday, July 23 for a live conversation on how institutions can align enrollment and student success strategies to create lasting impact. We’ll explore how marketing, recruitment, belonging, and persistence lead to meaningful outcomes beyond graduation. Learn how to inspire students at every stage—sparking interest, building trust, and supporting them through to achievement and purpose-filled futures.

You’ll hear actionable insights from Carnegie enrollment and success strategists, explore a real-world case study, and walk away with guiding principles to shape your next chapter of impact.

Key Takeaways:

  • Understand why the traditional enrollment funnel no longer stands up to external pressures
  • Learn about how personalized outreach with behavioral insights, predictive analytics, and authentic storytelling can result in a better college match
  • See how integrated media and enrollment strategy drive both recruitment and retention
  • Discover new ways to foster belonging and align institutional strategy with long-term student success
  • Walk away with guiding principles to design student-first strategies across the entire journey

Register for the Webinar.

Your PresentersYour Presenters

  • Joretta Nelson Vice Chairman & Founder of MTN, Credo: Powered by Carnegie

    Joretta Nelson empowers institutions and their staff to integrate their strengths, co-creating solutions to deliver results that transform student outcomes. Her background as both a faculty member and administrator on campuses helps her inspire campus leaders to face challenges and develop holistic solutions for student success. She engages her passion for identifying and cultivating the talent of others through her work as a presidential advisor and leadership coach.

    Joretta Nelson

    Joretta Nelson empowers institutions and their staff to integrate their strengths, co-creating solutions to deliver results that transform student outcomes. Her background as both a faculty member and administrator on campuses helps her inspire campus leaders to face challenges and develop holistic solutions for student success. She engages her passion for identifying and cultivating the talent of others through her work as a presidential advisor and leadership coach.

  • Trent Gilbert VP, Student Search Solutions Persona The Experiential and Confident Visionary

    Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process.

    Trent Gilbert

    Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process.

  • Mike Keane SVP, Enrollment Strategy and Data Science Persona The Influential and Resilient Energizer

    Mike leads modeling projects for clients, provides financial aid policy and operations expertise, and advises on a range of topics within enrollment management. Previously, Mike served as the Assistant Vice Provost for Financial Aid at Loyola Marymount University, where he led a financial aid team of more than 20 staff members and oversaw an aid portfolio exceeding $240 million. Mike has 12+ years of experience in enrollment data collection, analysis, and reporting. Mike has a Ph.D. in Political Science from the University of Notre Dame and a B.A. in History and Latin from Loyola Marymount University.

    Mike Keane

    Mike leads modeling projects for clients, provides financial aid policy and operations expertise, and advises on a range of topics within enrollment management. Previously, Mike served as the Assistant Vice Provost for Financial Aid at Loyola Marymount University, where he led a financial aid team of more than 20 staff members and oversaw an aid portfolio exceeding $240 million. Mike has 12+ years of experience in enrollment data collection, analysis, and reporting. Mike has a Ph.D. in Political Science from the University of Notre Dame and a B.A. in History and Latin from Loyola Marymount University.