Great stories do more than capture attention. They inspire action. But in today’s crowded digital landscape, even the strongest message can be overlooked without a thoughtful system to carry it forward.

Join us on Wednesday, September 3, for a live conversation about how to elevate your content strategy by combining human-centered storytelling with repeatable systems and the power of AI. We’ll explore how institutions can break free from content fatigue and start building campaigns that resonate, scale, and perform.

Whether you lead marketing, enrollment, or content strategy, this session will help you unlock new ways to connect with students and audiences through smarter content creation, strategic repurposing, and intelligent distribution.

You’ll hear insights from leading experts in creative strategy and content marketing, walk through real-world examples, and leave with practical ideas you can apply right away.

Key Takeaways:

  • Learn why storytelling continues to be one of the most effective tools for engagement
  • Discover how to turn one story into a full campaign of content assets
  • Explore how AI can support story discovery, content creation, personalization, and promotion
  • Understand where your content needs to live to reach the right audiences
  • Leave with a framework to build a content strategy that scales with purpose and clarity

Register for the Webinar.

Register Today!

Your Presenters.Your Presenters.

  • Voltaire Santos Miran EVP, Creative + Web
    Email LinkedIn
    Persona The Compassionate and Charming Aficionado

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

    Voltaire Santos Miran

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

  • Ross Simmonds Founder + CEO, Foundation Marketing
    LinkedIn

    Ross Simmonds is the founder of Distribution.ai and Foundation Marketing. He’s an Amazon best selling author of the book: Create Once Distribute forever and has worked with organizations all over the world ranging from some of the fastest-growing startups, well known higher education institutions and global Fortune 500 brands. Ross and his team have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube and more. He’s one of the highest-rated LinkedIn Learning Instructors and has had his course on ChatGPT for marketing & distribution has been featured by universities like Southern New Hampshire University, John Hopkins University, WashU, Villanova and more. Over the last five years, Ross has established a reputation as one of the most entertaining, engaging and energizing speakers in the marketing industry. He’s been consistently ranked one of the top speakers at events like RDSummit, Traffic & Conversion Summit, Mozcon, Webbdagarna, Carnegie Conference, DRIVE, NIO Summit and more.  Over the years, Ross has been published or featured in publications such as Forbes, Venture Beat, Huffington Post, Mashable, BET, CBC and more.

    Ross Simmonds

    Ross Simmonds is the founder of Distribution.ai and Foundation Marketing. He’s an Amazon best selling author of the book: Create Once Distribute forever and has worked with organizations all over the world ranging from some of the fastest-growing startups, well known higher education institutions and global Fortune 500 brands. Ross and his team have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube and more. He’s one of the highest-rated LinkedIn Learning Instructors and has had his course on ChatGPT for marketing & distribution has been featured by universities like Southern New Hampshire University, John Hopkins University, WashU, Villanova and more. Over the last five years, Ross has established a reputation as one of the most entertaining, engaging and energizing speakers in the marketing industry. He’s been consistently ranked one of the top speakers at events like RDSummit, Traffic & Conversion Summit, Mozcon, Webbdagarna, Carnegie Conference, DRIVE, NIO Summit and more.  Over the years, Ross has been published or featured in publications such as Forbes, Venture Beat, Huffington Post, Mashable, BET, CBC and more.