Enrollment

NAGAP GEM Annual Summit (Association for Graduate Enrollment Management)

The NAGAP Annual Conference—the Graduate Enrollment Management Summit—is the only conference dedicated exclusively to the unique needs of graduate enrollment management, where visionary leaders reimagine the journey for today’s professional and doctoral learners.

Dates & Location

April 8–11, 2026

Baltimore, MD

Three people stand together, talking and smiling, holding drinks at a social or networking event.

Details

Recruiting for modern graduate programs requires a blend of bold ideas and industry-leading technology. By leveraging psychometric insights and data-driven marketing, we help institutions bridge the gap between their specialized academic missions and the measurable enrollment outcomes necessary to thrive.

Presentation

The Online Graduate Student: What They Want, What They Expect, and How They Choose

Presented by Jaime Oleksik, SVP, GTM Strategy, Carnegie, and Jeremiah Nelson, Ph.D., Assistant Professor of Management, Catawba College
Friday, April 10 | 9:45 AM – 10:45 AM ET

Online graduate enrollment isn’t just “graduate enrollment, but online.” Students pursuing fully online graduate degrees evaluate institutions through a distinct mix of priorities, motivations, and support expectations. In collaboration with NAGAP, we’ll translate findings from Carnegie’s Online Learner Study into clear implications for graduate enrollment teams. We’ll uncover what online graduate students want from programs, what drives them to start now, and which supports most influence persistence. We’ll also examine attitudes toward AI—where it adds value, where it raises concerns, and how students use it day to day. We’ll map where they search, what they expect to find at each step of the journey, and what that means for positioning, messaging, recruitment, and retention.