The Power of Personality: Building a Higher Ed Brand that Connects

In today’s competitive and noisy higher ed landscape, recognition alone isn’t enough—your brand needs to resonate on a human level. Visibility captures attention, but connection drives action and builds affinity.

Join us for The Power of Personality: Building a Higher Education Brand That Connects, a five-part recorded webinar series where Carnegie’s brand experts share insights and actionable advice on how to build an authentic, lasting brand that truly connects with today’s students.

The webinars in this series include:

Personality Science: Building a Humanized Brand

Presented by: Tyler Borders, Chief Brand Officer Tyler introduces Personality Science and shares how understanding psychographic drivers transforms traditional branding into a personalized, humanized approach, creating deeper connections and engagement.

Brand Research

Presented by: Jared Brickman, SVP Research Jared breaks down how to measure your institution’s unique brand personality and explains how using a clear archetypal framework can help you better understand your brand, your students, and what resonates most authentically.

Brand Strategy

Presented by: David Viggiano, EVP Research, Modeling, + Strategy Vigg discusses synthesizing psychographic insights from internal and external research into a brand strategy that aligns your institution to a shared vision.

Brand Activation

Presented by: Joe Master, SVP, Brand Management Joe breaks down what is perhaps the most overlooked step in the branding process: Activation. From audiences to activities, Joe focuses on empowering you and your internal teams to roll out your brand in ways that are most authentic to your institution’s brand personality.

Brand Expression

Presented by: Voltaire Santos Miran, EVP Creative + Web Voltaire demonstrates how Personality Science radically transforms your creative approach, helping you authentically express your brand to build deeper connections with students.