In this episode, Joe Master, SVP of Brand Management breaks down what is perhaps the most overlooked step in the branding process: Activation. From audiences to activities, Joe focuses on empowering you and your internal teams to roll out your brand in ways that are most authentic to your institution’s brand personality. This webinar is the fourth installment of a five-part series, The Power of Personality: Building a Higher Education Brand That Connects. Be sure to check back weekly as each new episode is released!

 

 

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  • Joe Master SVP, Brand Management
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    Persona The Philosophical and Creative Curator

    As Senior Vice President of Brand Management for Carnegie, Joe Master partners with institutions to build brands that resonate with emotion and authenticity. Prior to his agency work, Joe spent 13 years leading marketing and communications teams at two large Philadelphia universities—Temple University and Drexel University. Joe served as Assistant Vice President of Marketing & Digital Strategy for Drexel University on the in-house team responsible for executing the award-winning Ambition Can’t Wait national brand awareness campaign. His work has appeared in newspapers, magazines, television commercials, and on digital screens across the nation.

    Joe Master

    As Senior Vice President of Brand Management for Carnegie, Joe Master partners with institutions to build brands that resonate with emotion and authenticity. Prior to his agency work, Joe spent 13 years leading marketing and communications teams at two large Philadelphia universities—Temple University and Drexel University. Joe served as Assistant Vice President of Marketing & Digital Strategy for Drexel University on the in-house team responsible for executing the award-winning Ambition Can’t Wait national brand awareness campaign. His work has appeared in newspapers, magazines, television commercials, and on digital screens across the nation.

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