LinkedIn’s Predictive Audiences are the platform’s entry into probabilistic audience targeting. We’ve seen this tactic have a dramatic positive effect on campaign efficiency. Keep reading to find out how your team can use them to increase the efficiency of your LinkedIn campaigns!
Understanding LinkedIn Predictive Audiences
What if you could tap into a new pool of LinkedIn users that model your leads or currently enrolled students? Picture a group that not only aligns with your demographic requirements but is also likely to engage and convert. This is the power of LinkedIn Predictive Audiences. Unlike LinkedIn’s Lookalike Audiences, they’re not static; they evolve, just like your marketing goals. By leveraging machine learning, these audiences fine-tune your targets in real-time, ensuring your messages always hit their mark. Demographic data + behavioral intent = Predictive Audiences.
Why Predictive Audiences Are a Game-Changer
So, what’s the big deal? LinkedIn’s AI doesn’t gamble. By analyzing your first-party data, the platform hones in on high-intent audiences who are perfect for your content and campaigns. In fact, on average, Carnegie’s test campaigns using Predictive Audience segments drove 22 more leads than their standard behavioral targeting counterparts, and at a 33% lower cost per lead.
Our take? Predictive Audiences on LinkedIn can do more than just drive better ROI. They can redefine how you scale and execute your campaigns. Don’t be afraid to experiment!
