It’s an understatement to say that the delay of FAFSA applicant data is a tough, unprecedented, and frustrating situation for prospective and current students, as well as the institutions that serve them. This is nothing new given all the challenges you’ve had to tackle in the last few years.
The good news: your pivot muscle is well-trained for this moment. We’re not here to tell you anything you don’t already know but to remind you that you already have the answers. This is our perspective on prioritizing and managing amidst the chaos.
1. Be Selective and Clear with Your Communications
In times of uncertainty, clear and effective communication becomes your most powerful tool. While those of us working in higher education are closely monitoring the situation, do not assume families are as well-informed about the delays and the status of FAFSA. Take this opportunity to educate and clarify, ensuring your messages are tailored to meet the specific needs of each audience/segment with the most critical information.
However, avoid bombarding students and parents with information; too much information can be counterproductive. Simplify your messages and consider leveraging personal communication channels, such as text messages from your admissions/financial aid team or directly from admission counselors, to keep the lines of communication open and accessible.
