CASE | If You Want to Go Far, Go Together

The pace of marketing decisions in higher ed is slower than in most other sectors because consensus and shared governance require it. To compensate, you may want to streamline, act decisively, and move swiftly. If you and your team go it alone, you might be able to move expeditiously and show results of your efforts more rapidly.

But going it alone inherently limits your impact. Working together with colleagues focused on brand, enrollment, and advancement leverages the power of all efforts and investments across the institution.

The power of integrated advancement–collaborating with others whose role is to champion your institution–is the secret to going further. This session will emphasize that if you want to build greater value for your institution, in terms of revenue, reputation, and relationships, it’s better to go together.