How It Works: Marketing Attribution with Carnegie Clarity™

Marketing attribution plays a vital role in reporting for higher education institutions. With Carnegie Clarity™, you gain access to a person-based, comprehensive view of the channels your prospective students interact with, ensuring accurate attribution without double counting conversions.

In this short demo, we’ll review:

• The types of data points being captured by Carnegie Clarity™
• The use of an external dashboarding system, Google Looker Studio
• How to filter detailed campaign data to help analyze the impact of specific strategies