How It Works: Rising Senior Campaigns and CX Connect

With over 367,000 rising senior students and 38,000 parents from the class of 2024, CX Connect puts the CollegeXpress database right at your institution’s fingertips to hone in on your desired audiences and send pertinent information directly into the inboxes of prospective students and their parents. Utilizing CX Connect is a proactive strategy for your institution to use its own communications to reach students that aren’t currently in your system, enter into new markets seamlessly to build brand awareness, and generate high-quality inquiries.

In this demo, you’ll learn:

• How to utilize CollegeXpress Connect to find your target demographics and messages directly to their inbox
• How to set up a Rising Senior campaign, from top to bottom.
• How to view and manage your metrics and KPIs for further email content and targeting optimization