on Demand Video

Social Media Marketing Master Class Series

It’s time to go back to school! Our Social Media Marketing Master Class series is a development opportunity to sharpen your digital marketing skills. We’ll cover the latest updates and best practices for three major platforms: TikTok, LinkedIn, and Snapchat.

Snap into Success: Snapchat’s Role in Higher Education Marketing

Presented by: Anna Gardner, Joy Nevin + Snapchat

In this 30-minute recording, we’ll explore the role of Snapchat in higher education marketing strategies. Our presenters will discuss Snapchat’s unique features, audience demographics, and advertising capabilities. Included in the presentation are case studies from Chapman University and the University of Idaho to demonstrate successful campaign outcomes. Download the slide deck.
 
You’ll Learn:

  • How Snapchat’s unique ad formats can be leveraged for higher education marketing goals
  • How to effectively use Snapchat’s advanced targeting capabilities
  • How Snapchat can be a cost-effective solution for lead generation

LinkedIn Lead Nurturing Essentials

Presented by: Haley Mattera + LinkedIn

In this 20-minute recording, we’ll walk you through the essential tools for nurturing leads in LinkedIn. Learn how AI-powered tools can help you create better ad experiences and optimize your marketing. Our speakers cover four tools and strategies: retargeting, spotlight ads, and LinkedIn’s conversions API. Download the slide deck.
 
You’ll Learn:

  • How to leverage LinkedIn’s conversions API to enhance tracking
  • How to improve lead quality through retargeting
  • How LinkedIn’s Spotlight ads simplify the creation of personalized content

Crafting TikTok Brilliance

Presented by: Amy Orlando + TikTok

In this 30-minute recording, Carnegie’s Director for Social Media Marketing + Digital Strategy Amy Orlando and TikTok’s Brand Partnerships Manager Anastasia Jones provide you with the necessary tools and insights for crafting TikTok videos that captivate audiences, drive meaningful conversions, and adhere to the latest TikTok best practices. They’ll discuss why creative matters, provide guidance on TikTok best practices and teach you how to navigate TikTok’s Creative Center to track trends, find inspiration, and request help from AI with TikTok’s Symphony Assistant. Download the slide deck.

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