Carnegie + High Marks | Brand Activation

In today’s landscape, cultivating a vibrant institutional brand is vital for higher education institutions to thrive. Yet, institutions often don’t get further than a set of brand standards and a new viewbook. Join us for an insightful presentation on the transformative power of brand activation in higher education. We’ll share a holistic framework for successful brand activations that bridges the gap between intention and tangible outcomes. Renea Morris and Voltaire Santos Miran will outline the key strategies, action plans, and success metrics used in bringing a new brand platform to life.

You’ll learn how to:

• Breathe life into your brand by fostering widespread adoption to create captivating experiences
• Envision a brand activation plan that transitions vision into reality
• Mobilize brand ambassadors and empower stakeholders to effectively champion your brand
• Sequence efforts for maximum impact
• Identify clear governance structures and implement analytical frameworks for actionable insights