Analytics, Attribution, & Reporting

Turn Insight Into Impact

Your data tells a story. Turn complex data into actionable insights, and insights into optimizations that drive measurable enrollment results.

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Our Approach

Analytics, Attribution, and Reporting from Carnegie eliminates guesswork with transparent data that reveal which efforts drive awareness, engagement, and enrollment, empowering higher education teams to make smarter, student-centered decisions every day.

Tell Your Full Data Story

Carnegie Clarity

See the full picture of your digital ecosystem to make smarter, faster, data-informed decisions.

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Google Analytics

Understand audience behavior and measure the ROI of every interaction with integrated analytics.

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How it Works

Understand How Your Marketing Data Works Together

We begin by assessing your marketing analytics environment to understand your data landscape. We audit your analytics setup, CRM connections, and marketing channels to identify what’s working, what’s missing, and where hidden insights live.

Create a Single Source of Enrollment Insight

Next, we connect your systems—CRM, ad platforms, and web analytics—to create a unified view of the student journey, from awareness through enrollment.

Measure What Actually Drives Enrollment

Through advanced modeling, we identify the true impact of every tactic, eliminating first- and last-touch bias and giving you full transparency into ROI.

Turn Analytics Into Actionable Insight

We translate your data into dashboards, reports, and insights your teams can act on, so decisions become faster, smarter, and always student-focused.

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Attribution Insights That Turned Data Into Enrollment Impact

Through a more connected analytics ecosystem and clear performance reporting, Mercer gained the insight needed to optimize strategy and strengthen enrollment results.

Featured Analytics, Attribution and Reporting Case Study

“Partnering with Carnegie, we now have a full student lifecycle strategy that gives us confidence that we can successfully recruit students who belong at Mercer.”

Diana Faircloth
Assistant Vice President for Enrollment Management
Mercer University

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Mercer University

A new, strategic approach to meet enrollment goals in a competitive market.

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Research

Summer Research Series: College Choice Trends

From search behavior and trust in digital content to shifting values around academics, cost, and fit, this report explores how families are navigating the path to college in 2025.

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