Social Media Marketing

Turn Every Scroll Into Student Connection

Authentically connect with your audience in an increasingly crowded market. Carnegie crafts bold, student-centered social media marketing strategies across every platform, transforming your institution’s story into shareable, measurable impact.

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Our Approach

We combine creative storytelling with data-powered precision to reach students where they scroll and inspire them to act. From Meta and TikTok to LinkedIn, Snapchat, Reddit, and Google, our social ad strategies for higher education build meaningful engagement and measurable outcomes, turning every interaction into lasting affinity for your institution.

Bringing Your Social Strategy to Life

Paid Social Media

Reach students with precision and purpose. Our paid social strategies blend creative storytelling with real-time data to connect your institution to the right audience, on the right platform, at the right moment. From Meta to TikTok, every campaign is optimized to spark engagement and drive measurable enrollment impact.

Organic Social Media

Build a community that lasts beyond the scroll. We strengthen your institution’s voice through authentic content, active engagement, and insights that keep students, alumni, and faculty connected. The result: a trusted, student-centered social presence that turns affinity into advocacy.

How it Works

Discover Insights That Drive Connection

We start with insight, analyzing audience behavior, trends, and institutional voice to build a social media strategy that connects authenticity with measurable results.

Create Content Built to Captivate

Our creative strategists design platform-specific assets for Meta, LinkedIn, Snapchat, and Reddit, merging storytelling with data intelligence to capture student attention and inspire action.

Engage Audiences Where They Scroll

As an official higher education partner with Google, Meta, Reddit, and Snapchat, we deliver precision targeting and continuous optimization. Every post, ad, and interaction is fine-tuned to reach the right student, on the right platform, at the right moment.

Measure What Matters

Transparency drives trust. Our analytics reveal exactly how your campaigns perform, clarifying ROI, optimizing spend, and turning insights into smarter, more effective engagement across every channel.

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How Targeted Social Media Helped Mercer Turn Interest Into Action

Through platform-specific strategies and personalized creative, Mercer University reached motivated prospects on the social channels they trust most.

Featured Social Media Marketing Case Study

“Partnering with Carnegie, we now have a full student lifecycle strategy that gives us confidence that we can successfully recruit students who belong at Mercer.”

Diana Faircloth
Assistant Vice President for Enrollment Management
Mercer University

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Mercer University

A new, strategic approach to meet enrollment goals in a competitive market.

Two women sitting outdoors, looking at their phones and smiling, with trees and sky in the background.

Research

Industry Use of TikTok for Outreach

What Are Colleges Posting To Their TikToks? Industry Use of TikTok for Outreach TikTok is one of the most popular platforms on the internet — especially for the demographics most coveted by higher ed marketers. We wanted to know how schools are using their TikTok accounts to reach students by analyzing what themes they’re posting…

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