If you’re like us, you’re always looking for ways to capture leads more effectively for your college or university and improve the performance of your digital ad campaigns. Here are some things we’ve learned about lead generation utilizing Slate request for information forms!
1. Shorten your landing page RFI forms
Speaking from experience, we know the simpler your landing page is, the better it performs. Your prospects simply don’t have time to sift through lots of information to get what they’re after, so it’s best to keep it short when it comes to copy.
The same is true for your request for information (RFI) forms. You don’t want to overwhelm your prospects with too many questions upfront and risk turning them off your institution. Therefore, you should keep your RFI forms as short as possible and place them “above the fold”—in the top section that users see first—on your digital landing pages. To prevent coming off as too prying too soon, we recommend including no more than three fields here—like name, birthdate, and email, for example.
