Summer Research Series: Politics and College Perceptions

How Politics Shapes College Perceptions

Political dynamics aren’t just shaping national headlines—they’re shaping higher education decisions. In this first release of Carnegie’s Summer Research Series, we explore how politics is influencing student and parent perceptions of colleges and universities.

Summer Research Series: Politics and College Perceptions

Based on survey responses from over 3,400 students and parents, this report offers critical insights into how political climate factors into the college decision-making process. You’ll uncover how perceptions differ by demographic group and institution type, and how students and families feel about college leaders taking public stances on political issues.

Whether you work in marketing, admissions, or institutional leadership, this report offers timely guidance to help your institution better understand and respond to this moment.

Fill out the form below to download the full report, including detailed demographic breakouts, additional findings, and strategic recommendations for how schools can navigate today’s political landscape.

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The Summer Research Series shares findings from more than 3,400 students and parents across four key topics: politics and college perceptions, college choice trends, the role of AI in admissions, and personality-driven communication.

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