Summer Research Series: AI Use in the College Search
How AI Is Reshaping the College Search
In the third release of Carnegie’s Summer Research Series, we explore how students and parents are using AI in the college search process—from researching schools with tools like ChatGPT to evaluating institutional trust and transparency around AI use.
HomeFrom researching colleges with ChatGPT to drafting application materials, AI is changing how students approach the admissions journey. This report uncovers how students, parents, and institutions are talking about and using AI tools in both academic and personal contexts.
You’ll learn what students expect from colleges regarding AI, how they perceive its role in higher education, and how your institution can respond with clarity, transparency, and support.
Segmented by age group, audience type, and school preferences, the report provides practical insights for admissions and marketing professionals navigating this fast-changing landscape.
Fill out the form below to download the full report, including detailed audience breakouts and strategies to help your institution connect more effectively with today’s AI-aware students and families.
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The Summer Research Series shares findings from more than 3,400 students and parents across four key topics: politics and college perceptions, college choice trends, the role of AI in the college search, and personality-driven communication.
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