In the fast-paced and crowded world of social media, eye-catching content alone won’t get your college or university the visibility and engagement it wants. Standing out to your audiences — whether prospective students or their guardians— requires creative thinking and strategy. Here, we explore how four underutilized paid ad opportunities can supercharge your organic efforts on two critical platforms, TikTok and LinkedIn.
It’s time to get noticed, attract new followers, and build a strong community around your brand.
First, Let’s Rethink Your TikTok Strategy
Reach a Broader Audience with Spark Ads
Want to show off your team’s recent wins? How about a unique event or tradition that highlights the spirit of your campus community? TikTok Spark Ads can help get the word out. Unlike traditional paid tactics, these ads attribute all interactions to the original, organic content you post on your page. Every like, comment, share, and follow resulting from the ad will enhance your post’s visibility, increasing the likelihood of additional interactions.
