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Digital Advertising

Creators, AI, and Everything In Between: Exploring TikTok’s Video Creation Options for Paid Ads


  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Recommendations for Higher Ed Institutions to Prepare for the New FAFSA
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    4 Strategies for Connecting to Prospective International Students
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    New TikTok Features You Need to Know for Higher Ed Advertising
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    May 1 College Enrollment Deposit Trends 2023
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
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    3 Steps to Enhance Campaign Performance With Slate Forms
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  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
    Branding
    Carnegie Wins Four at the 29th Annual Communicator Awards
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    8 Ways to Optimize Anchor Text and Linking Strategy on Your Higher Education Website
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Product Feature: Rising Senior Campaigns With CollegeXpress
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  • Three people using smartphones and a tablet, standing together and smiling in a modern office setting.
    Digital Advertising
    Getting Ready for the Switch to Google Analytics 4: Only 2 Months Left
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Meet Them Where They Are: Analyzing Student Communication Preferences
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  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
    Branding
    Earth Day 2023: How Does Sustainability Impact Marketing in Higher Ed?
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  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
    Branding
    How Do You Find Your School’s Unique Message? Go Deeper Than Buzzwords
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