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Creators, AI, and Everything In Between: Exploring TikTok’s Video Creation Options for Paid Ads


  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
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    The Truest Thing: Using Authentic Voice for Better Graduate Recruitment Content
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  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
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    The Quad Higher Ed Podcast: S3E6: Ryan Bradley, University of Alabama
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
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    ANNOUNCEMENT: Carnegie and Quacquarelli Symonds Partner to Strengthen International Recruitment to the US Market
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
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    The Quad Higher Ed Podcast S3E5: Michelle Lewis, Washington State University
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    The Anatomy of a Higher Education Landing Page (That Converts)
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  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
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    The Quad Higher Ed Podcast S3E4: Tera Buckley, University of North Dakota
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  • Three people laughing and eating together at a restaurant table with salads and pizza.
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    Carnegie’s Approach to Brand: An Origin Story
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
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    The Quad Higher Ed Podcast S3E3: Adam Castro, Mercy College
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Google is Cracking Down on Religious Policies: A New Advertising Challenge in Higher Ed
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
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    Press Release: Carnegie Launches Student Search Offering for Higher Education
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  • Smiling man with a beard talks to a woman in a brightly lit indoor setting, discussing student search opportunities.
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    It’s a New Day for Student Search in Higher Education
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  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
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    The Quad Higher Ed Podcast S3E2: Jen Schufer, University of Colorado Boulder
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