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Digital Advertising

Creators, AI, and Everything In Between: Exploring TikTok’s Video Creation Options for Paid Ads


  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    It’s Time to See Change for What It Is…Opportunity
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
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    How Apple’s Mail Privacy Protection Will Impact Higher Education Marketers
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
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    Last-Minute Reminders for College Admissions Fall Travel Season
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
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    Keeping Pace With Change for a More Successful Admissions Strategy
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  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
    Branding
    PRESS RELEASE: Carnegie announces the acquisition of mStoner
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Returning to Campus Amid the Delta Variant Surge—A Student Survey
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  • Woman smiling while working on a laptop in a modern café, with a coffee cup and papers on the table.
    Enrollment
    Valuable Conversations and Lessons From the 2021 NACAC National Conference
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  • Two women sit at a table, looking at a smartphone together, with notebooks and papers in front of them.
    Digital Advertising
    Google Restricts Ad Targeting to Users Under 18. What Does This Mean?
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  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Higher Education’s Guide to Google’s Summer of Updates
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    Samford University’s Marketing Success Story
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  • A person with curly hair smiles warmly, seated indoors near a window, wearing a green shirt.
    Enrollment
    Psychographic Segmentation Is the Future of Student Search
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  • Three teenage girls sit at a table outside, smiling and talking, with a modern building in the background.
    Enrollment
    The Need Imperative: Why Marketing & Financial Aid Should Come Together
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