Blog

What We’re Thinking About

The Latest

Young woman smiling at camera, filming herself with a smartphone and ring light in a cozy room.
Digital Advertising

Creators, AI, and Everything In Between: Exploring TikTok’s Video Creation Options for Paid Ads

Read more
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Why We Love Google Data Studio
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    The Benefits of Sponsored InMail on LinkedIn for Lead Generation
    Read
  • A coach enthusiastically talks to her young basketball team in red uniforms inside a gym.
    Branding
    Why Your Brand Matters!
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Those Shiny New Digital Toys Can Hurt You
    Read
  • Opti platform for higher education engagement and analytics.
    Digital Advertising
    Google AdWords vs. Bing Ads: They’re More Similar Than You Think…
    Read
  • Facebook Is All-In On Mobile Marketing—Removing Barriers in Lead Generation for Higher Education
    Read
  • Why it is Best Not to Delete Webpages (and the Importance of Redirects)
    Read
  • A Higher Ed Marketer’s Guide to Digital Marketing Terms and Definitions
    Read
  • The Latest From Our Partners at Google
    Read
  • PRESS RELEASE: Carnegie Communications and Semcasting Partner to Offer Mobile Footprints for Higher Education, a Powerful New Digital Advertising Strategy
    Read
  • For Public Institutions, a Top Choice for Reaching Sophomores, Juniors, and Seniors
    Read
  • Get the Most Bang for Your Advertising Buck with Device Bid Adjustments
    Read