The Assistant Director of Paid Search leads Paid Search strategy for a smaller portfolio of key Carnegie clients while managing 1–2 team members. This role partners closely with the Directors and Senior Director to ensure best practices, training, and performance standards are met, while also contributing to the continued growth and evolution of Paid Search at Carnegie.
Duties and Responsibilities:
- Team Leadership & Development
- Manage and coach 1-2 Paid Search employees on campaign strategy, setup, and optimization.
- Lead training sessions, onboarding, and professional development for direct reports.
- Conduct performance evaluations and provide constructive feedback.
- Support hiring and workflow planning for the team.
- Campaign Management and Reporting
- Oversee end-to-end Paid Search strategy and execution for medium-priority accounts
- Guide campaign strategy through the evolving AI-driven search landscape, leveraging automation, and emerging AI features to drive performance.
- Partner with Digital Strategists on proposals, RFPs, and strategic pivots.
- Use tools such as Clarity, GA4, and dashboards to ensure campaigns meet performance goals.
- Join client calls as needed.
- Internal Team & Thought Leadership
- Collaborate with cross-functional teams to share best practices and drive innovation.
- Maintain expertise in Paid Search trends and bring forward process improvements, tests, and company-wide training opportunities.
Knowledge/Skills/Abilities:
- Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere.
- Demonstrated problem-solving and critical thinking skills through independent troubleshooting of issues before escalating to other team members
- Quick learner and ability to adapt to new and changing technologies
- Clear written communication skills, both internally and externally
- Passion, energy, and enthusiasm for digital marketing and client success
- Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
- Currently certified or willing to get certified in Google Ads Paid Search
- Physical requirement: Must be able to work at a computer for prolonged periods
Credentials and Experience:
- Bachelor’s degree required; Marketing/Advertising major or concentration is preferred
- 3-5 years of experience working in Paid Search in the Google Ads platform; lead generation is a plus
- Data analysis experience, particularly experience in analyzing digital campaign metrics to measure success
- Experience with employee management is preferred
- Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus