About the Role
The Director of Online Enrollment Strategy (an Online Enrollment Strategist) grows online programs for our partner institutions. You’ll lead projects that bring enrollment, marketing, and student experience together into one plan. That includes digital advertising, SEO, CRM and calling campaigns, and more. You’ll pull together Carnegie’s market research, digital expertise, enrollment strategy, and student support services to help schools launch and scale online programs that grow enrollment and help students succeed.
What You’ll Own
- Client Strategy and Engagement
- Lead on-site and virtual client engagements on online program recruitment, student experience, and enrollment and digital marketing
- Serve as lead strategist for full-funnel online enrollment plans, covering digital marketing, SEO, outbound outreach, and student engagement
- Help clients see how in-house and outsourced solutions fit together to grow online programs
- Run client calls and presentations, and build strategic deliverables for online enrollment work
- Client Relationships
- Build trust with campus leaders, including VPs of Enrollment, Marketing, and Online Education
- Solve complex online growth problems, both on your own and with the team
- Work closely with divisional strategists and client services to keep the client experience smooth and the results strong
- Data, Research, and Storytelling
- Pull together enrollment, marketing, SEO, and conversion data from subject matter experts and our data tools
- Turn that data into clear recommendations that improve online student recruitment and enrollment
- Tell the full performance story across channels, student engagement trends, and client enrollment results
- Research online program markets, student behavior, and competitors to shape strategy
- Cross-Team Leadership
- Coordinate work across enrollment, digital marketing, SEO, the contact center, and other Carnegie services to hit online enrollment goals
- Set clear, measurable deliverables for integrated teams
- Share wins and lessons with fellow Online Enrollment Strategists
- Keep up with trends in higher ed, online learning, enrollment, and marketing
What You Bring
- Bachelor’s degree (at a minimum) in a related field
- 4+ years of experience in online education, enrollment, admissions, or a mix, at a college, university, or higher ed agency
- A track record of leading online enrollment, marketing, and student engagement projects with measurable results
- Deep knowledge of higher ed enrollment, marketing, and online programs, with a history of lowering cost per enrolled student and hitting enrollment goals
- Experience building full-funnel enrollment, marketing, and student engagement plans for online programs
- A strong grasp of the student journey, with the ability to explain it, improve it, and find ways to boost engagement and conversion at each stage
- Ability to turn complex enrollment data, marketing data, student behavior, and market research into clear strategy
- Experience with digital advertising, SEO, CRM tools, call centers, or enrollment platforms is a plus
- Strong presentation, storytelling, executive communication, and client management skills
- Confidence advising VP- and C-level higher ed leaders on marketing, enrollment, and online program experience
- Strong strategic thinking and problem-solving skills
- Ability to work well across teams, from media strategists to call center leaders to CRM strategists
- A drive to help others succeed and pull many moving parts into one plan
- Strong communication and time-management skills, along with comfort learning and switching between multiple technology platforms, given the remote environment
- Ability to work at a computer for extended periods
Why This Role
Online programs are one of the biggest growth paths for colleges and universities, and getting them right takes more than one channel or one team. In this role, you’ll be the person who connects the pieces. You’ll sit with campus leaders, make sense of the data, and bring Carnegie’s teams together behind a plan that brings in more students at a lower cost. Your work will shape how institutions grow and how students find and finish the programs that fit them.
Compensation
The salary range for this role is $110,000–$130,000. Your offer will reflect the experience, skills, and qualifications you bring.