An Innovative Web Presence

+4x

Increase in the average time spent on the website per visit

+39%

Increase in total site visitors in first two months after launch

An innovative web experience brings the Summit vision to life and unifies the Agnes Scott story.

As part of a major website redesign, Agnes Scott College set out to strengthen how its distinctive Summit Experience was reflected online while also establishing a sustainable model for governance and content management. With ambitions to better integrate graduate programs and create a more intuitive, story-driven experience for prospective students, the College partnered with Carnegie to build a modern web presence that could scale, perform, and authentically represent the journey at Agnes Scott.

The Challenge

The team at Agnes Scott knew their website redesign needed a plan for centralized governance and training for designated content managers. Another challenge was better illustrating the Summit Experience, the hallmark of an Agnes Scott education. Summit is a unique, holistic approach that provides each student with global learning, including an opportunity to travel internationally or domestically; leadership development; professional opportunities; digital literacy; and a board of advisers.

Our Approach

Using cascading images, Carnegie’s web team tells the Summit story with a distinct visual energy. The headings “Start Here, Lead Everywhere,” and “Begin Your Climb” add to the suggestion of the Agnes Scott journey that the Vice President for Communications and Marketing had envisioned for the website. As visitors scroll, the pages and images overlap, illustrating progress through the Summit experience and the accumulation of skills from the first year to graduation.

The college was also interested in integrating the graduate programs more holistically into the website and the overall Agnes Scott story. Graduate pages were rewritten using the same template as the undergraduate program pages. The team also employed mission statement terms such as “Thinking deeply, living honorably, and engaging the intellectual and social challenges of our time” in program descriptions to echo the cornerstone of the Agnes Scott education.

The Results

The new site is mobile-friendly, accessibility compliant, fast-loading and optimized for search engines. Navigation has been streamlined and separated by topic, task, and audience; and internal and external information have been separated for a more intuitive user experience.

4x

Increase in the average time spent on the website per visit

+39%

Increase in total site visitors in first two months after launch

+27%

Increase in total user traffic in the first year after launch

+11%

Increase in total organic traffic from 2021 to 2022

The Carnegie team collaborated with Tammy Roundy, our web developer at Agnes Scott, to improve our CMS. The changes are going to have such an impact going forward. Maintaining and updating the site is going to be so much easier. The site projects the sense of home and community that defines Agnes Scott.

Laneta Counts Associate Vice President for Technology Agnes Scott College