Digital Advertising

eduWeb Summit

This summer, Carnegie is part of the conversation at the eduWeb Summit 2026—where marketing and web professionals come together to explore how digital experiences shape student engagement and decision-making.

Dates & Location

July 14–16, 2026

Orlando, Florida

Two men in business suits laughing and talking in a modern office lobby with people in the background.

Details

eduWeb Summit is a leading conference for higher education professionals focused on digital marketing, web strategy, and user experience. It’s a space for teams to push beyond traditional approaches and explore how technology and storytelling work together to create more effective digital engagement.

In a digital-first environment, a website is more than a destination—it’s the primary interface between an institution and its prospective students.

At eduWeb, we’re engaging with teams to explore how SEO, personalized digital advertising, and user experience strategy can work together to move beyond surface-level metrics and toward measurable impact.

That means shifting focus from:

  • Traffic → to engagement
  • Clicks → to connection
  • Visits → to meaningful action

By aligning digital strategy with institutional brand and student intent, teams can create experiences that not only perform—but resonate.

Presentation

A Masterclass in Operationalizing Digital Storytelling

Presented by Voltaire Santos Miran, Executive Vice President, Brand and Web Strategy
Tuesday, July 14, 2026 | 8:00–11:00 AM

Coral A Room

In a world of infinite content, information is a commodity—and emotional resonance is the ultimate competitive advantage.

This masterclass moves beyond traditional content marketing to explore the mechanics of narrative engineering. Grounded in neuroscience, the session introduces a “Story OS”—a governance and creative framework designed to help teams evolve from content producers into intentional brand storytellers.

Attendees will learn how to:

  • Strengthen connection across the full student journey
  • Build systems that support consistent, high-impact storytelling
  • Translate institutional identity into emotionally resonant content
  • Move audiences from passive browsing to active engagement

Attendees

Voltaire Santos Miran
Voltaire Santos Miran
EVP, Brand & Web Strategy

Explore the Event

Explore the full agenda, speakers, and event details: