Digital Advertising
eduWeb Summit
This summer, Carnegie is part of the conversation at the eduWeb Summit 2026—where marketing and web professionals come together to explore how digital experiences shape student engagement and decision-making.
Dates & Location
July 14–16, 2026
Orlando, Florida

Details
eduWeb Summit is a leading conference for higher education professionals focused on digital marketing, web strategy, and user experience. It’s a space for teams to push beyond traditional approaches and explore how technology and storytelling work together to create more effective digital engagement.
In a digital-first environment, a website is more than a destination—it’s the primary interface between an institution and its prospective students.
At eduWeb, we’re engaging with teams to explore how SEO, personalized digital advertising, and user experience strategy can work together to move beyond surface-level metrics and toward measurable impact.
That means shifting focus from:
- Traffic → to engagement
- Clicks → to connection
- Visits → to meaningful action
By aligning digital strategy with institutional brand and student intent, teams can create experiences that not only perform—but resonate.
Presentation
A Masterclass in Operationalizing Digital Storytelling
Presented by Voltaire Santos Miran, Executive Vice President, Brand and Web Strategy
Tuesday, July 14, 2026 | 8:00–11:00 AM
Coral A Room
In a world of infinite content, information is a commodity—and emotional resonance is the ultimate competitive advantage.
This masterclass moves beyond traditional content marketing to explore the mechanics of narrative engineering. Grounded in neuroscience, the session introduces a “Story OS”—a governance and creative framework designed to help teams evolve from content producers into intentional brand storytellers.
Attendees will learn how to:
- Strengthen connection across the full student journey
- Build systems that support consistent, high-impact storytelling
- Translate institutional identity into emotionally resonant content
- Move audiences from passive browsing to active engagement