How It Works: Brand Strategy

The Power of Human Connection: Authentic Brand Strategy in Higher Education

In this 10-minute overview of Carnegie’s Brand Strategy research, Linden Pechette walks you through Carnegie’s approach to developing an authentic brand strategy for your institution.

At the end of this session, you will have learned:

• How Carnegie uses the power of human connection to fuel engagement
• The critical components of brand strategy development
• How Carnegie incorporates key stakeholders for maximum buy-in and impact