enrollment

NACCAP Annual Conference

Carnegie is attending NACCAP to empower Christian higher education leaders with data-driven enrollment strategies and personalized lead generation solutions that turn institutional missions into meaningful student connections.

Dates & Location

June 9–11, 2026

St. Paul, MN

Hosted at Bethel University

Two women sit and talk at a table with water glasses; one smiles and gestures while holding a phone.

Details

Carnegie is attending NACCAP to strengthen our commitment to the Christian higher education community and support our numerous client partners within the coalition. As a leader in higher education marketing and enrollment, we are showcasing how our integrated solutions—from branding to technical Slate optimization—help institutions navigate the modern enrollment landscape. Our presence reflects our mission to address complex market challenges alongside our partners, ensuring their unique institutional stories resonate with the next generation of learners.

Presentation

Your Next Student Won’t Search for You, Their AI Will

Presented by Jeremy Fern, VP, Client Service, and Dave Emerson, AVP, Enrollment Strategy
Thursday, June 11, 10:45-11:45 AM

Students are asking college-search questions in AI-powered tools, changing how institutions are discovered, compared, and trusted. This session will explore admissions’ role in AI search and Answer Engine Optimization, the new digital front door for student discovery. Jeremy Fern and Dave Emerson will examine how AI-generated answers source institutional information, what signals credibility, and where enrollment teams can influence visibility.

Attendees will learn how student questions differ from traditional keyword search, why AI elevates or omits institutional voices, and how admissions content, expertise, and policies shape answers. Participants will leave with practical ways to collaborate across campus and ensure admissions priorities are accurately represented.