Moving The Needle
See What Improved Retention Could Mean for Your Institution
Improving student retention creates more than stronger student outcomes. It can also generate meaningful, sustainable revenue that strengthens your institution’s ability to serve students for years to come.
Carnegie’s Moving the Needle (MTN) program is a performance-based student success partnership designed to help institutions improve retention and graduation rates through data-informed strategy, campus-wide collaboration, and sustained institutional change.
Enter a few details about your institution to instantly see an estimate of the potential additional tuition revenue associated with improved student retention.
Step 1 of 2
About Your Institution
Enter the number of first-time, full-time students in your most recent fall entering class.
Enter your average annual net tuition revenue per student after institutional aid and discounting.
Enter your institution’s most recent first-to-second-year retention rate.
If you don’t have this readily available, you can leave it blank.
If you don’t have this readily available, you can leave it blank.
One Last Step to See Your Estimate
Your Estimated Retention Revenue Opportunity
Potential additional tuition revenue over five years
Based on the information you provided and Carnegie’s modeled improvement in first-to-second-year retention.
Your reported retention rate is already at the maximum this model can improve on.
Because the model focuses on improving first-to-second-year retention, a reported rate of 100% does not produce an additional revenue opportunity within this calculation.
Carnegie’s team can still help explore other areas of persistence and student success that may represent opportunity for your institution.
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What This Estimate Means
This estimate models the potential tuition revenue associated with improved retention, assuming first-to-second-year retention improves by 5 percentage points over three years and entering class size remains constant.
If later-year retention rates were not provided, the estimate uses Carnegie’s MTN model assumptions. This estimate reflects potential additional tuition revenue only and does not account for Carnegie’s MTN fees or cost of service. The estimate excludes room, board, and fees, and actual results will vary by institution.
What Happens Next
Your estimate is a helpful starting point for exploring what improved student outcomes could mean for your institution. If you’d like to learn more, our Moving the Needle team can walk you through how improved retention can influence both student success and institutional revenue, along with what we’ve learned from campuses making meaningful progress toward their goals.
Interested in a more detailed ROI assessment? Let us know and our team can take a closer look at your results.

What Your ROI Estimate Can Show
Your institution-specific estimate will model how incremental improvements in student retention could translate into additional retained tuition revenue over time. The estimate is designed to help you begin answering questions such as:
- What is the financial opportunity associated with improving retention?
- How could modest increases in persistence compound across multiple student cohorts?
- What could the potential return look like through a Moving the Needle partnership?
This quick estimate is intended as a starting point. Carnegie can work with your team to explore the assumptions, institutional context, and student success opportunities behind the numbers.
About Moving the Needle
Moving the Needle brings together institutional data, campus leadership, and student success expertise to build a coordinated approach to retention and graduation.
Through the partnership, Carnegie works alongside leaders across your institution to identify barriers to student persistence, prioritize opportunities for impact, implement targeted strategies, and build the institutional capacity needed to sustain progress.
The result is a student success strategy that is grounded in your institution’s data, supported across campus, and designed to produce measurable improvements in retention and graduation over time.

The Impact of Improved Retention
Moving the Needle is designed around measurable improvements in student success. By helping more students persist and graduate, institutions can strengthen outcomes while generating additional tuition revenue that can be reinvested in their students and mission.
Ready to see what improved retention could mean for your institution? Complete the form above to get started.