As the Director of Social Media Marketing & Digital Strategy, Carly Golan leads a team of strategists in establishing successful social media campaigns. Well versed in best practices across platforms, Carly drives innovation within Carnegie’s social marketing space. She ensures campaigns are aligned with clients’ strategic goals and initiatives and is responsible for strategic data analysis and reporting. She combines her passion for higher education with a background in marketing and public relations to execute campaigns and provide ongoing enhancements to ensure the best possible results