As Director of Enrollment Communications, Jacob helps Carnegie function as the Student Connection Company by bridging the gap between institutions and the learners they serve. He leads a team of skilled strategists to implement communication campaigns that reach students where they are, focusing on clear, impactful strategies that drive enrollment.

Jacob established his roots in higher education in 2017, including several years at Western Carolina University focused on graduate recruiting and marketing. Since joining Carnegie in 2023, he has leveraged his expertise in strategy and technical Slate enrollment communications to optimize the student journey for partner institutions.

Grounded in a “people first” philosophy, he believes that genuine human connection is the key to moving higher education forward. Outside of his work, he stays active outdoors and recently completed his first marathon.